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Specificity of labelling in the clothing industry
In the case of clothing, the aesthetics of the labels used to mark it comes to the fore as a large part of labels, in addition to the informative function, play an image role here, which should attract attention and be associated with a specific brand. Thus, it is worth using tags with two-sided color-matched print and/or print improvement enriching the aesthetic value. We use raw materials of high quality to produce clothing tags, most often cardboard with the weight of 170 g/m2, with a small hole used to hang to the product and frequently with a perforation making it easier to tear off a part of the tag. Another labelling group, i.e. stuck directly to the clothes one (e.g. concerning sizes), requires using materials with a special adhesive which does not damage fabrics. It is also possible to print variable data during the manufacturing process.
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